- General Information
- Contact and Electronic Communication
You may also contact Us at:
Attn: Ernesto Saavedra
- Types of Information Collected and How it is Collected
- Personal Information We Request From You
Carta may also use this personal information in other ways, such as to provide You with information about Services and offers that may be of interest to You, to seek follow-up from You about Your experiences with Carta or as otherwise disclosed to You at the point of collection. Where required, Carta will seek Your express consent to send such messages, including when sent by e-mail or other type of commercial electronic message. This consent is sought by Carta. You may withdraw Your consent by using the “unsubscribe” link located at the bottom of such messages You receive from Carta, or by contacting Carta as set forth in Section 3 (Contact and Electronic Communication).
- Other Types of Information We Collect
Carta also gathers certain information about how You use Services, the use of Carta’s Sites, including the number of unique visitors, the frequency of visits, how users interact with the Sites, user experience preferences, IP address, and other information that may help Carta improve the user experience, mitigate fraudulent activity, and comply with legal requirements. Such information may include, but is not limited to, the following:
When You visit Carta’s Sites We automatically collect and store certain information in Our server logs. This type of information includes details of how You interacted with Our Sites, Services, or applications. It may include information such as: IP address, Unique Device Identifier, or CallerID / ANI (Automatic Number Identification) information, content of Web pages, transaction with APIs (Application Program Interface), transactions with IVR (Interactive Voice Response) systems, activity and content of visitor interaction with call center representatives; application usage activity, hardware information, hardware and system settings, browser type, browser language, the date and time of Your request, referral URL, etc.
A cookie is a small, data file that is managed by Your web browser or other application and stored on Your local system. Carta uses session and persistent cookies to, among other things, identify Your computer during a particular interaction and analyze Your behavior during a particular visit. Most web browsers provide You with the ability to accept or decline cookies, as well as to be warned each time a cookie is being sent. If You choose to decline cookies, You may not be able to fully use Carta’s Sites, Services, or applications.
Pixel tags, also known as web beacons, help Carta better manage user experience and content tracking. Pixel tags are tiny graphics with a unique identifier, which provide a similar function to cookies and are used to track user interaction with content provided by Carta or an affiliate organization. In contrast to cookies, which are stored on a user’s computer hard drive, pixel tags are embedded invisibly within content. The small size and transparency of pixel tags are not intended to deceive content recipients, but minimize distraction.
Third Party Data Sources
Carta may leverage external data sources in order to provide context and background on the users of its Sites, Services, or mobile applications in order to improve customer experience, mitigate fraud or malicious activity, or comply with internal company and external regulatory requirements.
Do Not Track and Third Party Advertising Cookies
Do-Not-Track is a public-private initiative, http://www.w3.org/2011/tracking-protection/, that has developed a technical “flag” or signal that an end-user may be able to activate within their browser software to notify Web sites that they do not wish to be “tracked” by third parties as defined by the initiative. The initiative, however, has not reached a consensus as to exactly what technical or other actions those parties receiving the signal should take. As a result, Do-Not-Track has not yet been standardized and most Web sites, including Carta Sites, do not alter their behavior or change their services when they receive a “do-not-track” flag or signal. You can, however, make decisions about Your privacy and the advertisements You receive.
Some of the ads You receive on Sites are customized based on predictions about Your interests generated from Your visits to different Sites. This type of ad customization is sometimes called “online behavioral” or “interest-based” advertising.
As an alternative to the opt-out, You can also elect to block all cookies from first parties (such as Carta) and from third parties (such as entities involved in advertising) by using the cookie blocking options built into Your browser software. Please note, however, that if You do decide to block cookies, some parts of Carta’s Sites may not function correctly.
- Retention and Deletion of Personal Information
Carta will retain Your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and Your consent to such purposes(s) remains valid after termination of Carta’s relationship with You. When personal information is no longer needed or legally required, it will be permanently deleted or de-identified so that it can no longer be associated with a specific individual.
- Use of Personal Information
In addition to any of the previously mentioned uses of personal information, Carta may use Your information collected on the Sites for such purposes as: (a) helping to establish and verify Your identity; (b) activating and maintaining Your account; (c) contacting You to offer Service updates and notices, promotional notices and other information about Services or other services available from Carta or its affiliates; (d) providing You with Services You have requested or authorized; (e) responding to Your questions, inquiries, comments and instructions; (f) improving the Sites by solving technical problems, calculating overall usage statistics, internal marketing and promotional purposes, Service development and content improvement; (g) taking good faith steps to enforce terms and conditions; and (h) maintaining the security and integrity of the Sites and Carta’s systems.
- Sharing and Disclosure of Personal Information
Primarily, We may share or disclose Your personal information in the following instances:
- To fulfill a service to You. For example, if You e-mail Us a question, We may use Your e-mail address to process Your request and respond to Your question.
- To provide the Services to You. We will disclose Your personal information as necessary to provide you with the Services you have requested.
- As set forth in a separate written agreement between You and Us.
- To offer You products from Our affiliates, strategic partners, agents, or from third-party marketers and other unaffiliated parties that We believe may be of interest to You, or to assist such parties for research, administrative, and/or business purposes. These parties are obligated by contract to only use the information they are provided for the purposes specified by Carta.
- To comply with law, or in the good faith belief that such action is necessary to conform to the requirements of law, or comply with legal process served on Us, and to protect and defend Our rights or property, including Our rights and property and Our services, or act in urgent circumstances to protect the personal safety of You and Our other visitors.
- We may use anonymized or general information derived from the data We collect from You and aggregate it with information from Our other customers and visitors (“Non-Identifiable Aggregated Data”) for Our business purposes, including without limitation for analyzing customer needs and improving Our Services, and We will own all right, title and interest in any such Non-Identifiable Aggregated Data. Your data may be co-owned by third parties unaffiliated with Us.
- To protect against fraud and potential fraud. We may verify the information You provide to obtain Our Services through third parties who are contractually prohibited from using any information We provide to them for any purpose not specified by Carta. In the course of such verification, We may receive additional personal information about You from such services.
- Legal Disclosure
Also, circumstances may arise where, for business reasons, We may decide to reorganize, or divest all or part of Our business through sale, assignment, merger, acquisition, bankruptcy proceedings, or We may acquire a new business. In these circumstances, personal information may be shared with the actual or prospective purchasers or assignees, or with the newly acquired business.
- Your California Privacy Rights
Under California law, California residents may opt-out of our disclosing personal information about them to third parties for their marketing purposes. If you do not want Us to disclose information to other companies for their marketing purposes, please contact Us by any of the ways described in Section 3 (Contact and Electronic Communication). Pursuant to 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information.
- People Under the Age of 18
- Security of Information
Information submitted via the Internet, including through a Web page, mobile application, or e-mail is subject to interception or incorrect routing, and the Internet is not a fully secure communications channel. Please consider this prior to submitting any information to Carta via the Sites. While Carta follows generally accepted industry standards to protect the information submitted to Us, no method of transmission over the Internet, or method of electronic storage, is completely secure. Therefore, while Carta strives to use commercially acceptable means to protect Your personal information, Carta cannot guarantee its absolute security.
- International Users
- Monitoring and Enforcement